Hola ,
I'm Diana
ENG / ES / PT/ IT
UX Writer
Journalist
Content Strategist
I am
A journalist and content strategist with a solid background in digital media and a passion for Content Design.
My trilingual and multicultural background has made me a language enthusiast for as long as I can remember.
I am curious, I am a people person, and I love endurance sports.
I am passionate about AI's transformative potential, and I also believe in the human crafting of words.
I' ve done
1. UX writing
2. Content Design
3. Brand messaging
4. Storytelling
I have over 12 years of experience creating content solutions for B2C and B2B audiences in the retail, healthcare, tech, and sports industries.
As a journalist, I have worked with Brazil's most prestigious media outlets, covering mostly tech and digital culture.
As a content marketer, I helped create 15,000 pieces of content for global brands such as Unilever, Pepsico, Danone, Intel, and Nestlé, based on performance-driven strategies.
my LinkedIn
01.
UX writing
QIP
QIP is a Brazilian marketplace for second-hand sports equipment.
Initially, its growth was fueled by a tight-knit community, reflected in its language—slightly niched and exclusive.
My challenge was to maintain the essence of their language while still significantly impacting performance.
read more
02.
Content
Design
Close
Arco
During a social media boom in Brazil I conceptualized Arco—an innovative in-app payment system for Instagram.
Developed six years ahead of the app's official payment feature, Arco connected Instagram handles with PayPal accounts, enabling users to buy and sell products directly from their feeds, using a combination of keywords and hashtags.
read more
03.
Brand messaging
Content marketing
I have been working with branded content strategy since it wasn’t even called that way.
For over a decade, I’ve been creating content that connects with audiences in several industries, making complex ideas accessible and engaging while also delivering measurable results.
I have broad experience in web writing and SEO optimization, with proven results in increasing reach, retention, and revenue.
read more
04.
Storytelling
The journalist
As a journalist, I tend to thrive when I'm asked to explain complex concepts in simple ways. For years, I published women-oriented tech content in Brazil's biggest newspapers and online media.
I have worked with Brazil's most prestigious media outlets, covering mostly tech and digital culture.
my published work
Let’s talk:
diana.assennato@gmail.com