Branded
Content
1 . “Meu Negócio Brilhante”
Brilhante, a Unilever brand, launched a web platform dedicated to offering free expert advice and inspiration for aspiring female entrepreneurs.
The website featured real success stories, step-by-step guidance for business owners, and practical tools and tips. As part of the brand’s commitment to empowering women, the platform trained over 150,000 participants in free online courses.
2 . “Free the Essence”
As Content Manager for Drinkfinity, a Pepsico brand, I led the launch of "Free the Essence," a low-branded, SEO oriented portal on creative economy, sustainability, and innovation. The aim of this platform was to engage with a socially and environmentally conscious audience through articles, galleries, quizzes, infographics, and videos.
Strategic editorial planning and event coverage, including TEDxSãoPaulo and Festival Path, positioned Drinkfinity as a thought leader in topics relevant to its audience.
3 . “Free the Essence”
As Content Manager for Drinkfinity, a Pepsico brand, I led the launch of "Free the Essence," a low-branded, SEO oriented portal on creative economy, sustainability, and innovation. The aim of this platform was to engage with a socially and environmentally conscious audience through articles, galleries, quizzes, infographics, and videos.
Strategic editorial planning and event coverage, including TEDxSãoPaulo and Festival Path, positioned Drinkfinity as a thought leader in topics relevant to its audience.
