Explaining the simplicity of our groundbreaking approach proved tricky. However, I developed well-thought-out brand awareness content for the launch. It proved to be the key, taking us from 0 to 1000 clients in the first month.

During a social media boom in Brazil I conceptualized Arco—an innovative in-post payment system for Instagram.

Developed six years ahead of the app's official payment feature, Arco connected Instagram handles with PayPal accounts, enabling users to buy and sell products directly from their feeds, using a combination keywords and hashtags.

My primary goal was to ensure the best UX ​possible by crafting clear and compelling ​messages across different channels and formats,​ while:​

closely following the user journey to achieve the best results

listening to the brand personas designed in research

following a detailed tone and voice guideline

This was my first experience writing micro-copy, scripting videos, creating SEO web content, extensive FAQs and building newsletter campaigns at the same time.

vendor's manual

My PR strategy also proved to be well targeted.​ In that year we won the Best Startup Awards​ from the most prestigious tech media outlet in​ Brazil. ​

I was also elected most innovative marketing​ person of the year (yes, that is me in the cover!)​